Video: Google's Travel Leader on Paid Links and Being a Booking Player
Photo Credit: Oliver Heckmann (right) of Google believes the future of voice search and assistance could be as game-changing as the shift to mobile. Executive Editor Dennis Schaal spoke to him at Skift Global Forum 2016. Skift
Skift Take
Google, in theory, like TripAdvisor, has the ability to put it all together and become a one-stop shop in travel but Oliver Heckmann, who heads Google's travel products, says that isn't part of the search engine's grand scheme. We sort of believe him (stay tuned for more).
