Video: Wolff Olins CEO on Capturing the Traveler’s Imagination
Photo Credit: Wolff Olins CEO Ije Nwokorie thinks travel brands should spend less time obsessing over the nuts-and-bolts of booking and more time telling stories. Skift / Dan Peltier
Skift Take
Most travel brands probably get too focused on day-to-day operations to think about stepping back and telling a story. That should probably change, and Nwokorie's ideas seem like a good place to start.
How can travel brands improve at capturing their customers' imaginations?
They can rely less on data and technology, and focus more on telling stories about their brands that will interest consumers, Wolff Olins CEO Ije Nwokorie said in September at Skift Global Forum in New York City.
"That has transformational
