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Fathom Is Expanding Its Volunteer Activities to Other Carnival Lines

Hannah Sampson

Photo Credit: Fathom's Adonia is shown in Amber Cove, a port in the Dominican Republic. Some of the cruise line's "social impact" activities will be open to passengers on other Carnival Corp. brands. Fathom / Mike Morgan

Skift Take

This will likely appeal to some cruisers who want to do more on land than take a tour or hang out at the beach. But we have to wonder how this will play out for Fathom's bookings. Will travelers who want to volunteer sidestep a full week on Fathom and just book a one-day excursion on another line?

Cruise passengers who want to spend a day volunteering instead of sunbathing, snorkeling, or shopping have some new options. More than six months after the one-ship Fathom brand first set sail with a goal to carve out a niche in social impact cruising, parent company Carnival Corp. is expanding the mission. Starting this month, passengers on ships from multiple brands that visit Amber Cove on the Dominican Republic's northern coast can choose from two shore excursions that were previously available only on Fathom. The choices, which don't require advance training, include working at a factory that produces organic chocolate or volunteering with a cooperative that teaches local women to recycle paper into crafts. "The social impact experience

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