Video: Booking.com CEO on Keeping Customers at Center of Strategy

Dennis Schaal

November 7th, 2016 at 7:30 AM EST

Skift Take

Booking.com, which does more than 1,000 A/B tests daily, is testing a rewards program for business travelers, but CEO Gillian Tans still believes that true loyalty is more about delivering its core product for customers than points and rewards schemes.

With the proliferation of lodging types from hotels to apartments and vacation rentals, some online travel companies might be tempted separate the choices for customers, but Booking.com CEO Gillian Tans says it's important to blend them together. Speaking at the Skift Global Forum 2

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