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Online Travel

Video: Priceline’s Founder on Choosing to Improve or Reinvent Travel Technology

Dan Peltier

Photo Credit: Priceline founder and Upside CEO Jay Walker thinks that travel brands have a lot to gain from reinventing technology rather than improving it. Skift

Skift Take

Travel brands need to dream bigger, Walker argues, and realize that consumers and venture capitalists are more ready for technology reinventions rather than improvements -- aka band-aids. Accepting that reinventions don't render everything obsolete is a great place to start with this imagination.

Is it better to improve or reinvent technology in the travel industry? With billion dollar innovation opportunities more likely in travel than any other industry and five percent of the 60,000 apps in Apple's App Store related to travel, for example, the world has never been more ready for reinvention, according to Jay Walker, founder of Priceline and CEO of Upside, who spoke in September at Skift Global Forum in New York City. Walk

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