JetBlue Hopes Passengers Won’t Notice Its New Focus Cutting Costs
Photo Credit: JetBlue Airways is looking to reduce its costs by up to $300 million within three years. Pictured is the airline's premium Mint product. JetBlue Airways
Skift Take
JetBlue may be a customer favorite, but if the airline loses its cost advantage over United, Delta, and American, it will be in trouble. It makes sense for the airline to try to reduce costs to stay competitive.
Over the past three years, JetBlue Airways has introduced several new features, including its new Mint business class, in the hopes it could please investors by increasing revenues to more closely match standards set by other, larger airlines.
Those revenue-producing features, such as checked bag fees, extra seats on existing aircraft, and a lucrative credit card deal mostly did what they were designed to do. The airline has improved its revenues and pre-tax margins relative to the carriers it considers peers — American, Delta, Alaska, United, Spirit, and Virgin America.
But there's more to running a successful business than increasing reven
