Travel Megatrends 2017: The Fifties Are the New Target Demographic for Travel Brands
Skift Take
Think of them as tweeners. And that's the point: Travelers in their 50s, squeezed between Gen Xers and Baby Boomers, are breaking new ground in their global meanderings. Brands had better pay attention, although Fifties may be tricky to pigeon-hole.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2017[/caption]
Last month we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here.
Download Your Copy of Skift Megatrends 2017
As with any demographic group, the Fifties are as much about a mindset as any age group. In this case, they're the consumer group that has the technological savvy of the millennials, with the realities (read: employment, children in or out of the nest, and divorce) of the Baby Boomer generation.
These 52
