TripAdvisor’s Journey Into the Vacation Rental Industry

Dave Montali

February 21st, 2017 at 5:30 AM EST

Photo Caption: TripAdvisor's Vacation Rental Portal. The company is one of the largest marketplaces in the industry.

Skift Take

TripAdvisor's power to leverage vast amount of data and traffic, alongside the acquisitions of multiple companies, has already positioned the company as the one of the largest marketplaces in the industry.

Last week we launched the latest report in our Skift Research Reports service, The State of the Global Vacation Rental Market 2017. In the our latest research report we explore the tech ecosystem behind the vacation rental industry and how technology has impacted and transformed the industry over the past years. The vacation rental scene has clearly awoken an interest throughout the travel industry, with larger travel players such as Priceline, Expedia, and TripAdvisor moving into the vacation rental marketplace segment, looking to consolidate it. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. TripAdvisor entered the vacation rental marketplace segment in 2008 when it took up a majority stake in FlipKey. “Vacat

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