Skift Take
It's one thing to sell a curated portfolio of hotel rooms to luxury travelers. It's another thing altogether to keep them coming back, and branch out into selling experiences that are more than just a hotel stay.
On April 4 in London, hundreds of the travel industry’s brightest and best will gather for Skift Forum Europe 2017, our first conference in Europe. In only a few short years Skift's Forums — the largest creative business gatherings in the global travel industry — have become what media, speakers, and attendees have called the “TED Talks of travel.”
This year’s event at Tobacco Dock in London will feature speakers including CEOs and top executives from InterContinental Hotels Group (IHG), Norwegian Air, Google, Lonely Planet, Momondo Group, and many more.
The following is part of a series of posts highlighting some of the speakers and touching on issues of concern in Europe and beyond.
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For James Lohan, co-founder of London-based boutique and luxury hotel booking site Mr. and Mrs. Smith, selling hotels has become more than simply selecting the best properties around the world and offering them to customers.
Travelers are looking for more than a place to stay the night; they want an experience, and the chance to learn something new that
