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Marriott's New European Push Puts Moxy at the Forefront

Patrick Whyte

Photo Credit: The Moxy hotel in Milan Italy. The brand makes up a third of Marriott’s pipeline in Europe. Marriott International

Skift Take

Plenty of hotel companies have woken up to the benefits of offering good food and beverage options with an open and inviting lobby area. Even though Marriott is one of many in this space it does seem prudent to expand its own offering.

Marriott International is looking to win over millennials and conquer the upscale market as part of a plan to grow its European business. The company added an extra 40,000 rooms in the region through its Starwood Hotels & Resorts acquisition, helping it to hit 134,000 open and signed rooms at the end of 2016. Despite coming close to achieving its previous 2020 target of 150,000 rooms three years early, Marriott has not yet set itself a new benchmark. However, Amy McPherson, president and managing director, Marriott International, Europe, revealed some of the

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