Skift Take
Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.
China. It's a country that's on most travel executives' minds these days as they seek to target what will soon be the world's largest consumer market. But wanting to compete in China and succeeding there are two very different goals. As an extensive list of companies would readily admit, navigating China's unique customer habits and government regulations is a monumental task.
How can today's travel brands survive and thrive in this fast-moving market? And what marketing strategies and digital tools will they need to succeed? In this week's marketing roundup, we look at how a varied set of travel marketers is attempting to answer th
