3 Ways Tujia Plans to Beat Airbnb’s New Strategy for China

At the same time Airbnb announced its plans to rebrand itself in China and double down on its investment in one of the world’s largest travel markets, the reigning “Airbnb of China,” Tujia, also announced its future plans and strategy. At the 2017 Tujia Open World Summit, Tujia CEO and co-founder Justin Luo spoke about the company’s “3+1” development strategy for the year and other company executives detailed new product launches, looking at the following four perspectives: consumers, hosts, property buyers, and regionalization. Tujia, which has backing from Ctrip and Expedia, is valued at $1 billion. Whereas Airbnb in China, now known as Aibiying after its rebranding, has approximately 80,000 listings in the region, Tujia has more than 430,000. Here are the key takeaways: Tujia Wants