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How Will the Travel Industry Use AI? — Digital Marketing News This Week

Jeremy Kressmann

Photo Credit: Artificial intelligence is transforming the world of business. Will the travel industry be next? Flickr / Karl-Ludwig Poggemann

Skift Take

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

This week's top marketing story is about artificial intelligence (AI). Advancements in AI are making waves across industries, from the "smart assistants" that power our phones to "smart learning" software applications, which enable more efficient internet searches and which beat humans at complex strategy games. One of Skift's Megatrends for 2017 is that AI is becoming a reality in the travel industry at last. It is finding its way into a range of travel products, including dynamic pricing and forecasting tools

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