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Hyatt Launches Member Experiences for Loyalty Program

Grant Martin

Photo Credit: Hyatt relaunched its loyalty program earlier this year and it has expanded it to allow bookable branded experiences.  Hyatt Hotels Corp. / Hyatt

Skift Take

World of Hyatt members can now use points to book an AFAR Experience. At 200,000 points the cost is pretty high, but for many the experience may be worth it.

Chicago-based Hyatt Hotels has added the ability to book custom experiences through its new World of Hyatt loyalty program. The functionality, called Member Experiences, is initially kicking off with a partnership with AFAR to build out a boutique trip to Tokyo, Japan from November 10–13, 2017. Members of World of Hyatt can book the trip, which does not include airfare, for 200,000 points (or 300,000 for two tickets). A typical award night booked

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