Good Hotels Has a Better Approach to Building Community
Photo Credit: Promotional image of patrons at the bar at Good Hotel Antigua. Good Group
Skift Take
A feel-good story from a hotel brand that goes beyond the PR headlines? That's a very good idea.
Every boutique hotel brand wants a credible link to the local community. It could be the types of clientele you attract that aren't from out of town (think the Ace New York); it could be the types of linens you use in the rooms; it could be the staff you hire and develop. But all too often these types of initiatives come off as contrived and shallow.
A recent trip to Guatemala unexpectedly introduced me to a hospitality brand that is doing social good in a sincere, very deep way. I had no i
