Subscribe
Login
Airlines

Virgin America's Elevate Loyalty Program Will Fold on January 1, 2018

Grant Martin

Skift Take

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

One of the last vestiges of Virgin America will fold on the first day of 2018. At that point, Elevate, Virgin America's loyalty program, will officially be merged into Alaska Airlines' Mileage Plan. News of the program's demise came to Elevate members in an email last week along with a published timeline for the integration. Since Alaska and Virgin America officially received approval to merge late last year, the larger carrier has been moving quickly to consolidate resources and fold all of Virgin America's assets under th

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login