Skift Take
Many hotels offer spa services, but there is a clear distinction between those that are simply going through the motions and those that are adding something distinctive.
For nearly two decades Cary Collier and Doug Chambers, the innovators behind international spa management and consultancy firm Blu Spas, Inc., have been involved with scores of spa projects for the likes of Four Seasons, Ritz-Carlton, Bulgari, Rosewood, and other luxury brands.
Prior to starting Blu Spas, Texas native Collier had worked in wellness and spa consulting since 1984. Chambers, trained as an attorney in Oklahoma, came into the business from the salon/day spa side of things around 1990. When asked to describe what they do today, the spa leaders stress that they are “not designers, not architects, but rather symphony conductors orchestrating teams to create sensory sanctuaries.”
Nowadays, any resort worth its mineral salt has a spa on pro