Braindates to Meet Like-Minded Conference Attendees Are Becoming a Thing
Photo Credit: E-180 created a residential vibe on scaffolding for the thousands of Braindates at the C2 Montreal conference. Skift
Skift Take
The new Group Braindates at C2 Montreal this year were innovative in their ability to connect like-minded people, but the severe challenges with the Web-based event app need to be ironed out to make the online networking opportunities more accessible.
The design strategy for the annual C2 Montreal conference last month was seemingly inspired by "Mad Max Beyond Thunderdome."
The massive, post-industrial Arsenal gallery, located in the city's bourgey, bohemian Griffintown neighborhood, was filled with multi-level scaffolding to provide an eclectic array of varied environments for the 6,000-plus attendees to share knowledge.
The Thunderdome vibe was especially evident in the all-black Agora space inside the big back hall. People gathered on three tiers of scaffolding facing a 30-foot high video wall showing the keynote sessions taking place inside the pop-up 360 Big Top venue outside.
In the main entrance hall, there was another 3-story series of scaffolding with an Airstream trailer "boardroom" and a dozen, very popular camp-style cabanas with canvas doors for small group meetings.
C2 has evolved into a global benchmark for event design since launching in 2012, but the innovation extends beyond the creative mojo
