Best Western Is Testing Voice-Activated Rooms
Photo Caption: Best Western is piloting the use of the Amazon Dot in hotel guest rooms. Amazon
Skift Take
Like Marriott and other hotel companies, Best Western is figuring out if there's a home for Amazon's Alexa in the hotel guest room.
Marriott and Wynn Resorts aren't the only hotel companies thinking of putting artificial intelligence-powered smart speakers in guest rooms.
Best Western Hotels & Resorts CEO David Kong said his company is also embarking on a pilot of Amazon Dot devices in a few hotels, and he thinks it could potentially be beneficial not only for hotel guests but employees, too.
"We are working with a company to test the Amazon Dot because I think, in the future, that's how the guest might want to interact with us," Kong said. "A certain segment of the guests might want to do that.
Right now, the company is working with Runtriz to develop and deploy a
