TrustYou Acquired as User-Generated Reviews Sector Heats Up
Photo Credit: TrustYou has been acquired by a Japanese holding company specializing in marketing and human relations. TrustYou CEO Benjamin Jost is pictured here in a promotional video. TrustYou
Skift Take
TrustYou's hotel clients have remained relatively modest in scale as the company has grown. Perhaps it will be able to attract bigger brands, and more companies based in Asia, with a more robust global presence.
Munich-based guest feedback platform TrustYou has been acquired by Japanese company Recruit Holdings, which has snapped up several technology startups in recent years.
The price of the sale, which was an equity transaction, was not disclosed by either party. Recruit Holdings has invested in a variety of companies across various sectors, recently in autonomous delivery company Savioke and restaurant iPad point-of-sale software provider TouchBistro.
They also own job-search giant Indeed.com, several online restaurant reservation platforms, and various travel booking sites serving markets in Asia. They've invested in vacation rental site Tripping as well.
TrustYou, which was founded in 2008, collects verified reviews and survey results for hotels and online travel providers to provide insights on guest satisfaction and other factors to travel brands. It offers several different products including TrustYou Meta-Review, which summarizes reviews for h
