The Los Angeles Times Looks for Revenue From Luxury Travel Packages
Photo Caption: The Los Angeles Times’ travel section on the web.
Skift Take
The new Los Angeles Times venture is yet another example of a journalistic organization looking to tourism to save the day. Beyond expanding revenues, the trips offer an extra benefit to star reporters — "free" travel.
Another major media company is getting into the travel business. The aim of Los Angeles Times Expeditions is to extend the publication's journalistic brand while providing an alternative source of revenue in light of declining ad sales.
The program will be officially announced July 16, when the booking website goes live. Trips start in early 2018.
“Los Angeles Times journalists have a wealth of experience, traveling the world and telling some of the most compelling stories of our time,” said Times Editor-in-Chief and Publisher Davan Maharaj. “This travel program is another way for us to present our journalism, connect with readers and share a deeper understanding of the world around us.”
Lawrence Ingrassia, LA Times managing editor, was inspired to initiate the program thanks to a trip he took with New York Times Journeys.
