iCars Denies That It Is Spinning Its Wheels in Corporate Ground Transport
Photo Credit: The iCars and Limos.com stand at the Global Business Travel Association (GBTA) conference 2017 in Boston. The CEO tells Skift his team has had several productive meetings. iCars
Skift Take
In theory, the merger of iCars and Limos.com promises a thriving black car service for corporate travelers. In practice, there is circumstantial evidence this investment vehicle hasn't yet left the repair shop.
Early this week in Boston at the annual Global Business Travel Association (GBTA) conference, corporate travel buyers and other convention-goers may have seen a 20-foot-by-50-foot booth touting iCars and its sister brand Limos.com.
The San Francisco-based company aims to help corporate travel agencies arrange ground transportation with licensed chauffeurs, unlike the list of amateur drivers offered by transportation network companies like Uber and Lyft.
Nothing seemed amiss at the booth. But not everything about the company was on display.
Last month, iCars let go of its president, Ed Silver, who had been appointed a year earlier, replacing interim president and serial startup founder Mark Fielder, who helped get the brand off the ground in early 2016.
The timing of the decision before the conference is eyebrow-raising because Silver had held executive-level roles at GBTA for several years.
Events like GBTA are important for vendors like iCars because it can be a cost-ef
