Black Travel Movement Gets Even More Relevant
Photo Credit: From the Travel Noire Facebook page, the Amalfi Coast. The company offers group tours to destinations beyond the African diaspora. Travel Noire
Skift Take
The Black Travel Movement becomes all the more relevant as the NAACP issues a travel warning domestically, and destinations question what Confederate monuments say to visitors. Take a look back at our coverage of this $48 billion market.
In early 2015, something called the Black Travel Movement started gaining traction. Black Americans wanted to combat the stereotype that they don’t travel, or if they do, it’s infrequently to Miami or Jamaica. Beyond that, brands weren’t really speaking to black Americans, mostly ignoring their $48 billion share of the market.
Black travel communities, including Travel Noire, Black & Abroad, and Nomadness Travel Tribe, which has more than 15,000 members, started growing exponentially and ventured into the group tour and events businesses.
In 2017, the landscape is shifting. Some black travelers wonder if they can navigate their own country safely, and question what their reception would be abroad. With the rise of white nationalism since President Trump took office; violence in Charlottesville, Virginia; clashes over Confederate monuments; and the NAACP’s first travel advisory fo
