Hipmunk Goes After Unmanaged Business Travel Market
Photo Credit: Hipmunk CEO Adam Goldstein, left, and co-founder Steve Huffman. Hipmunk is finally wading into business travel a year after its acquisition by Concur. Hipmunk
Skift Take
Despite the initial denials, we always knew Concur would bring Hipmunk into business travel. It'll be interesting to see how the Hipmunk brand changes once it becomes known for more than just leisure travel.
It was a bit of a surprise last year when metasearch site Hipmunk, which had been struggling in the face of larger competitors, was acquired last year by SAP-owned corporate travel giant Concur. But it makes sense when you consider that user experience, which Hipmunk excelled at, is one of the biggest problems facing corporate booking tools.
Concur is looking to leverage Hipmunk's consumer-oriented user interface through a new service for small businesses dubbed Concur Hipmunk. The revamped Hipmunk-infused site would let business travelers receive discounts and have their itinerary and expenses tracked by Concur.
The new service is being tested by Concur partners, essentially in a private beta, and is slated to be available to the public later this year. Initial partners providing discounts include Carlson Wagonlit Travel's RoomIt, Uni
