Chefs+Tech: Hospitality Lessons From Waffle House

Editor's Note: Last year we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.  We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. We publish C+T twice weekly. Waffle House Is Always Open: Lessons in Hospitality After an eventful few weeks of this year’s hurricane season, we’re reminded again that the Waffle House is (almost) always open. The Atlanta-based chain has built something truly unique on top of its promise to be “always open,” and enjoyed lots of time in the spotlight, from a cameo on Anthony Bourdain’s Parts Unknown to features in national news stories and, of course, a cult-like following. With hurricane season comes the inevitable reporting out of targeted areas: You know you’re in trouble when the Weather Channel’s Jim Cantore shows