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Ground Transport

Amtrak Ads Call Out Air Travel While Execs Mull Basic Economy

Sarah Enelow

Photo Credit: Amtrak is trying to capture new customers who are sick of flying uncomfortably Amtrak's latest ad campaign is pictured here.  Amtrak

Skift Take

Amtrak's new videos speak the truth about the easy comfort of train travel, while flying basic economy is rife with pain points. But how many flyers will become rail-converts for the comfort?

Amtrak has a new video ad campaign that takes airlines to task for making passengers uncomfortable. With basic economy — in which cheap airfares eliminate amenities — and having to slog through airport security, endure invasive pat-downs, and squeeze into a jam-packed plane, Amtrak positions itself as offering some relief to frustrated travelers. “Too many people out there were accepting painful travel experiences,” said Kerry McKelvey, vice president of marketing at Amtrak. In these videos, Amtrak promotes four free carry-on bags, power outlets and free Wi-Fi, no middle seats, more legroom, the freedom to move about the train and enjoy the obs

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