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Aman Hotels Can Deliver the Experiences and Adventure Millennials Crave

Brian

Photo Credit: Aman Hotel COO Roland Fasel (left) speaking at Skift Global Forum in New York City on September 27, 2017. SkiftX editor Greg Oates is at right. Skift

Skift Take

Why wouldn't Millennials like Aman Hotels? It's among the most luxurious operators in the world. But here's a better question: When they're paying with their own money, will they still be as happy with the brand?

Conventional wisdom may suggest Aman Hotels — an ultra-luxury global chain where rooms often cost more than $1,000 per night — sells mostly to older travelers. But customers between 18 and 35 years old increasingly fill many of its rooms, the company's chief operating officer said Wednesday at the Skift Global Forum in New York City. Many of them, of course, stay at the hotels on a multi-generational trip, likely with parents or grandparents paying the bill. But Aman's Roland Fasel said a significant number of Millennials seek out the brand's rou

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