Wyndham Rewards Loyalty Program Provides the Most Payback on Guest Spending

For the second consecutive year, Wyndham Rewards topped the annual Hotel Reward Payback Survey conducted by travel consulting firm IdeaWorks Company. In its survey, IdeaWorks concluded that Wyndham Rewards returned, on average, 16.7 percent reward value for every dollar spent on a hotel, up from last year's 13.6 percent reward value. This means that for every $100 spent on a hotel room rate, a Wyndham Rewards member gets an average "reward payback" of $16.70. To compile the data for the CarTrawler Hotel Reward Payback Survey, IdeaWorks sent 1,350 reward queries for six global hotel loyalty programs, noting the lowest reward price in points and its corresponding room price in U.S. dollars during the month of August for reservations spanning August through February. Following Wyndham Rewards in ranking was Marriott Rewards, which retained its second-place ranking from last year. In 2015, Marriott Rewards topped the survey with an average reward payback of $9.40 for every $100