China Challenges WTTC With Launch of Global Tourism Group
Photo Credit: A celebration to mark China National Day on October 1, 2017. China has launched a new tourism group, the World Tourism Alliance. Visit China
Skift Take
China has initiated the formation of a new world tourism organization. The UNWTO, WTTC and PATA are exceedingly polite about it, but there are undercurrents of uneasiness about how much influence the new China-led World Tourism Alliance can wield.
Editor's Note: Skift launched a series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.
We started with regular reports several times per month from tourism hubs Beijing, Singapore and Capetown. Gateway Beijing and Gateway Singapore, for example, signify that the reporters are writing from those cities although their coverage of the business of travel will meander to other locales in their regions. Read about the series here, and check out all the stories in the series here.
In a potential game-changer, China is flexing its tourism muscle as it launched a new global tourism organization that could challenge the incumbents.
Global travel and tourism has a new watchdog based in Beijing with 89 founding members – national tourism organizations, influential tourism companies, think tanks, international organizations, research institutes, it says — and more than 60 per cent them
