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Airlines

Jonathan Keane, Managing Director, Aviation at Accenture, on Staying Hyper-Relevant

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Skift Take

Jonathan Keane, Managing Director, Aviation at Accenture, spoke with Skift CEO and Founder, Rafat Ali, about how companies can embrace hyper-relevance and vitality to create a living business.

“What are your customers doing right now?” Jonathan Keane, managing director and global lead of aviation at Accenture, starts his discussion with Skift chief executive officer and founder, Rafat Ali, with a video that asks this question. As the video goes on to explain, “Customers expect brands to know where they are, what they want, and how to find it. Travel companies need to stay connected to the customer every step o

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