Skift Take
The rise of the so-called Brexpat, those who will commute from London to jobs in European financial hubs, is a prime opportunity for Surf Air as it expands in Europe.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes opinion pieces for Skift on hospitality, innovation, and business travel. Today, he examines Surf Air, an all-you-can-fly airline with operations in the western United States and Europe.
The subscription airline Surf Air launched four years ago in the United States with the premise that there's a segment of frequent travelers that sits between commercial and fully private — those who have to commute up and down California on a regular basis, but want to do it in a more streamlined way.
Through a monthly subscription, a customer can arrive 15 minutes before a flight to board one of the eight-seat, Swiss-made Pilatus PC-12 planes that run regular routes in California and recently, to Las Vegas. It takes about 30 seconds to book a seat, and you can only book one at a time t
