TripAdvisor Hotel Bookings Continue to Slide as Non-Hotel Business Surges
Photo Credit: A still from TripAdvisor's new TV ad campaign. The company's hotel product, however, is floundering. TripAdvisor
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Try as it might, TripAdvisor is still struggling to gain traction with its hotel booking product. Non-hotel growth has been picking up the slack, and one has to wonder whether an even stronger focus outside of hotels is on the horizon soon.
TripAdvisor is finding success outside of the hotel booking space, even as expensive TV ads touting its hotel product continue to flood the airwaves in North America and Europe.
TripAdvisor's non-hotel revenue in the third quarter surged 26 percent year-over-year, while its hotel revenue dropped 3 percent over the same period, according to financial results released by the company late Monday.
Hotels still represent 71 percent of the company's consolidated revenue, and the ads have been apparently successful in expanding mobile usage, with a 29 percent increase in mobile hotel shoppers in the quarte
