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Business Travel

Duty-Free Retailers Get Smart — New Luxury

Patrick Whyte

Photo Credit: Model Laura Bailey reopens Heathrow Airport's Terminal 5 in January 2015. Duty-free shopping is still very important for airports. Heathrow Airport

Skift Take

Gone are the days when duty-free retailers could lazily rely on consumers to freely spend their cash in airports. The rise of online shopping has forced them to become much more creative when it comes to generating sales.

The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. We'll keep in mind the needs of the specialist travel agents who sell these products as well as the sophisticated consumers who shop for them. Before online retail became such a big thing, duty-free retailers had it pretty easy. Customers, with plenty of time to kill, would wander around an airport looking to s

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