Complications of Getting Catering to the Plane — Airline Innovation Report
Photo Credit: A catering truck — called a high-loader in industry lingo — might cost $200,000, according to an executive with Gate Group. That's part of the reason airline food is so expensive. Gate Group
Skift Take
Are you upset some airlines charge $3 for a soda? There's a reason prices are higher than at a convenience store. It's not easy or cheap to get provisions onto an aircraft.
The Skift Airline Innovation Report is our weekly newsletter focused on the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-gen aviation industry.
We provide insights on need-to-know developments in passenger experience, ancillary services, revenue management, loyalty, technology, marketing, airport innovation, the competitive landscape, startups, and changing passenger behavior. The newsletter, sent on Wednesdays, is written and curated by me. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-generation aviation industry. You can find previous issues of the newsletter here.
United Airlines has been around for 90 years, and yet it’s still not sure of the most efficient number of Coca-Cola cans to board for each flight.
I tweeted this recently, after someone at United forwarded me catering news. �
