How Experiential Marketing Keeps Brands Relevant — New Luxury
Photo Credit: Pharell Williams and Ludovic du Plessis, LOUIS XIII global executive director. The singer starred in the luxury spirit brand's recent campaign. LOUIS XIII
Skift Take
The world has moved on from luxury brands simply being able to advertise their products in the traditional sense. They need something bigger to cut through the digital noise.
The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
We'll keep in mind the needs of the specialist travel agents who sell these products as well as the sophisticated consumers who shop for them.
With so much digital noise, it's getting harder for luxury brands to stand out in an increasingly competitive marketplace.
