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Online Travel

Nordic Choice Hotels Tests Blockchain Distribution for Stockholm Property

Patrick Whyte

Photo Credit: The Hobo hotel in Stockholm, Sweden. The property is the first to appear on Winding Tree's blockchain distribution platform. Nordic Choice Hotels

Skift Take

Slowly but surely the travel industry is adopting blockchain. At this stage, we're not sure what it will do to the landscape, but smart companies would do well to pay close attention.

Nordic Choice Hotels aims to lower distribution costs and raise additional revenue by utilizing blockchain technology. The company, which is a franchise of Choice Hotels, will put one of its properties onto an open-source blockchain distribution platform developed by Winding Tree. There is a great deal of excitement about blockchain and its still-unproven transformational potential. By its very nature, blockchain is decentralized, meaning there is no information gatekeeper – something that has clear ramifications for the travel industry fee-driven distribution system. All users share Information i

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