Skift Take
Tours-and-activities startups will be eager to see if in-destination apps from giants such as Google, Airbnb, and TripAdvisor will succeed in providing cost-effective customer leads.
On Thursday, Google publicly revealed that it had updated its free mobile itinerary-planning app Google Trips with a new "discounts" tab. It now offers between 5 and 25 percent off selected tours, activities, events, and car rentals in major destinations.
The discounts come from direct partnerships arranged between Google and the booking platforms or companies providing them, said some of the participating companies. BeMyGuest, GetYourGuide, EatWith, Expedia, Klook, Musement, Peek, Tiqets, TripAdvisor, TripUniq, and Urban Adventures are among the companies involved.
The offers varied in nature in our checks on Thursday. Clicking a link to discounts from Berlin-based consumer marketplace GetYourGuide created a promo code for 20 percent off most purchases. The discount was automatically applied to its checkout page on its mobile website.
Yet clicking an "up to 30 percent off" lin
