Lastminute.com Group Speeds Pivot With Purchase of Germany’s Weg.de
Photo Credit: An advert for weg.de. Lastminute.com Group has bought the booking site's parent company. weg.de
Skift Take
Lastminute.com Group's attempt to wean itself off low margin flight-ticket sales gets accelerated with this deal. The relatively low purchase price makes it a relatively risk-free acquisition.
Lastminute.com Group has acquired German travel booking site Weg.de from ProSiebenSat.1 for $14.2 million (€12 million).
The deal for Comvel GmBH, which operates Weg.de, Ferien.de and a number of other travel portals, will see the Swiss LastMinute.com Group expand its operations in central Europe with its German revenue expected to increase from $20.2 million (€17 million) to $43.9 mill
