Travel Managers and Meeting Planners Need to Work Closer Together
Photo Credit: An attendee of a TED Talk in 2014. Costs are high for meeting planners, leading them on a search for increased efficiency. Flickr / Ryan Lash/TED
Skift Take
Technology can empower meeting planners, but it can also lead to daunting integration problems with other aspects of corporate travel. Riding the fine line between solving problems and creating new ones remains an issue that won't be solved soon.
Meetings and events organizers are following the lead of their travel manager colleagues as they face budgetary and security challenges and seek to embrace technology.
One response to rising costs associated with increased travel expenses and venue shortages is a move among larger organizations to establish global meetings and events programs.
Cindy Fisher, senior vice president and global head of CWT Meetings & Events, said many organizations are following the example of global travel programs, but are finding meetings and events more complex: “It takes time because of the wider stakeholder base with the meetings and events ownership within corporates. Supporting compliance and sticking to a defined path with marketing, training, sales, CEO conferences and more does present challenges.”
There’s a move to partial outsourcing in an effort to cut costs and increase efficiencies, jus
