Tour Tech Startup Redeam Turns to Industry Vets for Funding
Photo Credit: In this 2016 photo, visitors at The Metropolitan Museum of Art in New York observe some of the collection. All of the museum's tickets are processed via Redeam software. The startup that has received more than $7 million in funding. The Metropolitan Museum of Art in New York
Skift Take
Redeam doesn't recommend places to visit, call itself "a Facebook for travel", or indulge in other startup pitch clichés. It strives instead to build a solution to a pain point companies will pay to fix — namely, automating paper voucher redemptions for attractions. How refreshingly uncool.
Redeam, a travel startup based in Boulder, Colorado, strives to solve one of the travel industry's least sexy problem.
The company tells tourist sites, museums, and other attraction operators that it can help automate and digitize many of their manual processes currently done with paper and Excel spreadsheets.
Nevertheless, Redeam said Monday it closed a $7.7 million Series A funding round.
The funding amount isn't as notable as some of the angel investors contributing to it.
Angel investors include Barney Harford, chief operating officer of Uber, United Airlines board member, and former CEO of Orbitz; Rob Torres, managing director, travel, at Google; and John Love, former chief technology officer at Concur.
On the venture side, Thayer Ventures is participating. This is the first announced investment for its Thayer Ventures III, a fund with more than $100 million that is focused on travel technology investments that we reported on a year ago.
Some of Thayer's early
