Oberoi’s Focused Approach to Luxury
Photo Credit: The Oberoi, Bali. The company's founder took over his first hotel in 1934. The Oberoi Group
Skift Take
The Oberoi Group is a good example of a hospitality company that has eschewed aggressive expansion in favor of thoughtful growth.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The CEOs of big hotel companies love to talk about white space: the gaps in their portfolios where there is room to squeeze in new brands.
Marriott's Starwood acquisition created a 30-brand behemoth. Others are following suit and adding to their rosters in the hope of grabbing bigger market shares.
At the other end, there are hotel companies like Oberoi, where the scope is much more limited.
Founder Mohan Singh Oberoi took over his first hotel in 1934 and the company has added properties at a slow and steady pace ever since — but always
