Hostelworld Counts Cost of European Heat Wave
Photo Credit: Hostelworld hired fitness coach Joe Wicks as a brand ambassador. The company is going througha period of change. Hostelworld Group
Skift Take
There have been a number of big changes at Hostelworld in 2018 and we should expect further shifts in strategy under new CEO Gary Morrison.
Hostelworld Group is the latest European travel company to bemoan the continent's long, hot summer and its impact on bookings.
The company on Tuesday blamed the heat wave as well as the World Cup for this "softness" and that if the trend continued, growth in group bookings would "likely to be flat for the full year".
Travel Giants TUI Group and Thomas Cook have also warned that the sustained sunny weather has had an impact on bookings as travelers opt to stay at home in the warmer climate.
Hostelworld is going through a period of transi
