How Designer Hotels Are Targeting Chinese Tourists
Photo Credit: The Versace Home Store in the Palazzo Versace Dubai. Palazzo Versace Dubai
Skift Take
Design-branded properties are well placed to the growing number of Chinese middle- and upper-class consumers, thanks to the intersection of luxury travel and fashion.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Chinese tourists maintained their top spot on the global spending list, splashing $258 billion on outbound travel in 2017. To put that in some perspective, it's almost double what the United States, the second-placed country, spent.
And as China gets richer, the middle and upper classes will grow too with the cumulative effect being more people will have more money to spend on vacations.
Luxury hoteliers have cottoned on to this, and are now starting to think more about how they can appeal to a Chinese traveler. And one of the ways t
