How Booking Holdings Is Plotting the Next Decade of Online Travel Innovation
Photo Credit: Booking Holdings CEO Glenn Fogel, right, at Skift Global Forum 2018. Skift / Erika Adams
Skift Take
The Booking Holdings CEO is taking the long view, which can be difficult for the leader of a public company to accomplish while growing stock value. The opportunity is there, though, for the online booking leader to improve its offerings with data-based personalization.
After years of impressive growth, online booking sites like Booking.com and Expedia have suffered a slight slowdown in growth and pulled back on online marketing in a search for a more cost-effective way to acquire customers.
Is the bloom off the rose for the giants of online booking? No way, according to the CEO of Booking Holdings.
"One of the things I try to tell people to focus on is the long term and not the short term," said Glenn Fogel, CEO and president of Booking Holdings at Skift Global Forum on Thursday in New York City.
"I know how Wall Street works. For us, it's looking at the long-term future of our industry and where are we in that process. This still is a very early stage in a true revolution in how you travel and buy travel," he said. "We always talk about how we are a single digit market share company, there is so much left for us and the people using technology to transform an analog world into a digital world. Ten years from now, what you see today will be
