Parks Operator Merlin Starts to See Recovery in London Market


Skift Take

It looks like things are starting to turn around for Merlin in its key London market. We'll have to wait until its annual results later this year for the full picture.

Theme park operator Merlin Entertainments said it is seeing early signs of recovery in the London tourism market following a series of terror attacks in the UK capital during 2017. London is the largest market in Merlin's Midway Attractions division, which, in turn, generated around 40 percent of the company's 2017 annual revenue. Its brands include Madame Tussauds, Sea Life and