Travel Advisor Innovation Report: Virgin and Ritz Cruise Lines Have Brand Loyalty Hopes
Photo Credit: A rendering of the Dock lounge and restaurant area on the adult-only Scarlet Lady, Virgin Voyages' first ship. Virgin Voyages
Skift Take
Will Ritz-Carlton Yacht Collection and Virgin Voyages, two high-end and newbie cruise lines, be able to attract passengers who have never chosen a cruise vacation? The two brands are counting on it.
While reflecting the very different styles of their parent companies, Ritz-Carlton Yacht Collection and Virgin Voyages have a similar message to travel advisors: You can sell us to your clients who don’t normally take cruises. As they prepare to launch their first ships in 2020, the new cruise lines are targeting agencies with clienteles already drawn to the parent companies' respective brands.
Skift talked to the CEOs of both lines about how they will be partnering with agents and the opportunities they will have to sell their cruises to luxury travelers, whether experienced cruisers or not.
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— Maria Lenhart, Travel Advisor Editor
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