Why Event Planners Have Warmed to Secondary Cities
Photo Credit: Metropol Parasol in Seville, Spain, which has quietly become a hot destination for global events and meetings. Flickr / Dr Bob Hall
Skift Take
Attendees are tired of conferences in the same old locations, and it just so happens that secondary cities are more affordable for planners. Expect to see increased diversity in event location in the years ahead.
Event planners need variety, and they also need to meet increasingly tight budgetary restrictions. Fortunately, a diverse range of global destinations has the potential to provide a more memorable, and affordable, experience to attendees.
We spoke to leaders across the sector about which destinations are doing more to attract planners, and how rising costs are affecting the financial calculus for organizations as we head into 2019.
We also have the latest updates on the continued strength of corporate hotel business in the third quarter and the emergence of tours and activities catering to vegan traveler
