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Rail Tour Operator Rocky Mountaineer Targets Cruisers Through Agent Sales

Dennis Schaal photo
Paul Biasco

Photo Credit: Travelers on a Rocky Mountaineer rail tour experience GoldLeaf service in a bi-level dome coach. The rail tour operator is enhancing its overtures to travel advisors. Rocky Mountaineer

Skift Take

Rocky Mountaineer relies heavily on travel advisors to sell its luxury train experiences through the Canadian Rockies, but there’s room for improvement. The rail tour company launched a new agent training program to clear up misconceptions about its mode of travel.

Travel agents have proven vital to the success of Rocky Mountaineer, so much so that the luxury Canadian rail tour operator recently launched a training program to help agents better sell what is often a misunderstood mode of travel. Executives with Rocky Mountaineer, which operates four rail routes through Canada, estimate that about 80 percent of all travelers on their tours book via agents across the world. But there is still room for improvement, with knowledge of the Canadian Rockies and the specifics of train travel often lacking among even expert travel advisors, according to Karen Hardie, vice president of global sales for Rocky Mountaineer. A vacation by train is not something that pops into the he

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