Why European Biz Travelers Go Outside Their Companies to Use Online Travel Agencies

Business travelers tend to book their trips through whatever channels they prefer, regardless of whether there is an online booking tool or agency that their company wants them to use. There is fresh evidence, too, that European workers in particular are willing to use alternate channels for hotel and air due to increased variety and more competitive pricing. The Global Business Travel Association and Concur polled 1,252 business travelers from Germany, France, Belgium, the UK, and various Nordic countries who traveled for business at least once in the last year. The research found that while travelers consistently use a company's online booking tool to book air and hotel, they are increasingly turning to online travel agencies and direct channels as well. In fact, online travel agency