Meditation Boom Is Pushing Brands to Keep Up
Photo Credit: A man is shown relaxing with headphones on. Meditation is now the fastest-growing wellness activity in the U.S., according to the CDC. Unsplash / @oviidaniel
Skift Take
Meditation is now the fastest-growing wellness activity in the United States. Because it’s a free (or mostly free) practice, brands will probably need to get creative if they want to capitalize on the trend — especially since the app category is already saturated.
It wasn't exactly surprising to hear that meditation's popularity is rapidly rising, according to a recent report from the Centers for Disease Control and Prevention (CDC). Yes, meditation has its successful supporters, ranging from billionaire investors like Ray Dalio to athletes like LeBron James. It’s also free, which makes it easy for anyone to take part –– this is especially important as leaders in the wellness industry aim to foster more inclusiveness.
That doesn’t mean companies haven’t tried to monetize meditation. Along with apps like Headspace and Inscape, brick-and-mortar studios including MNDFL, The DEN Meditation, and Meditation Bar have popped up, all seeking to help new fans stay zen — often at a price.
If brands are smart in 2019, they’ll find new ways to incorporate mindfulness into their products, such as by partnering with leading apps (like a number of airlines have recently done). And there’s no doubt meditation startups will continue to find
